Building is easy


I’ve tried so many different note taking apps and methods. Google Notes, bullet journal, reMarkable, Todoist, Notion, Ugmonk Analog cards, GitHub Issues, and obviously too many that I’ve lost track of them all at this point. None of them truly stuck. Either my brain eventually said “what’s the point of all of this work?” in the case of the bullet journal and Notion, or everything was so fragmented that I couldn’t find what I was looking for.

I’m a software engineer. Why would I continually try to force one of these tools to work for me when I could just build my own? So I finally started on it…

And well, it’s hard.

Don’t get me wrong, building the application is the easy part. That’s what I’ve done for a living for over a decade. But I also want to be an entrepreneur/founder, so of course I assume I can’t be the only person that struggles with all of these different tools. So I’ve also wanted to build it for others and sell it. That’s where the problem comes in.

I don’t know how to sell.

I don’t need a formal sales process, as it is a B2C app. But I at least need to find ways to market and “sell” through content. That’s where I struggle. Who cares what I have to say? My last post was about my struggles with focus, not how I have it all figured out. How can I possibly say that my app is intended to help with that when I’m still struggling with it? Sure, there are still some features we are working on, but I’m using the app almost daily. Surely it has helped a bit?

I guess I’m realizing that I’ll never have it all figured out, and the app probably won’t solve everything. So why should anyone use it, let alone pay for it? It makes me feel like I don’t believe in it enough, even though I absolutely do. It makes me hesitant.

That’s my problem, and I don’t have a solution yet. Which as an engineer, is one of the most frustrating places to be.