Staff Engineer. Startup Veteran. Technical Advisor.

I help startups build the right thing, the right way. From architecture decisions to team leadership, I bring 7+ years of hands-on startup experience to help founders avoid costly mistakes and ship faster.

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Joel Moser, startup technical advisor

How I Can Help

I love to solve problems across a wide variety of domains. Bring yours to me so I have an excuse to learn new things.

Startup Advising & Mentorship

Making technical decisions without experience is expensive. I help founders navigate technology choices, build engineering culture, and avoid the pitfalls I've seen sink early-stage companies. Whether you're hiring your first engineer or scaling to 20, I've been there.

Software Consulting

Need an expert eye on your architecture? I offer system design reviews, event-driven architecture guidance, AI/ML integration strategy, and hands-on implementation support. From infrastructure to frontend, I help teams build systems that scale.

How I Think About Startups

Seven years across four startups taught me what actually matters. I've watched founders waste six figures on "scalable architecture" before validating a single assumption. I've also been the one to rebuild systems that actually needed to scale, after the business proved it deserved to.

Validate Before Scaling

Prove you have something worth scaling first. Real customers paying real money for a solution to a problem they have.

"Validate an idea with a customer and move forward. That's what happens when you build rapidly and iteratively."
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Sustainable Shipping Pace

Shape Up methodology. 6-week cycles with real focus, not endless sprints that burn out your team.

"Just from that first three weeks, the team has already expressed a much better feeling of focus and direction."
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Tech Debt is a Choice

Deliberate tradeoffs, not inevitable decay. Ship fast when it makes sense, rebuild when the business proves it deserves to.

"Tech debt let us launch sooner and for far cheaper... If it doesn't work out, we didn't just burn money."
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Breadth Over Depth

Full-stack thinking ships faster than specialist silos. Understand the whole system to build better features.

"When you understand the application from CSS to database architecture, you will build higher quality features at a faster pace."
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Get in Touch

Have a project in mind or want to discuss how I can help your startup? Drop me a message.